[ASC-media] Garbage Bags, garbage trucks, Garbage Bacteria, and Garbage Press releases...

Sam.Lucia at ga.gov.au Sam.Lucia at ga.gov.au
Fri Oct 31 14:00:58 EST 2003


Perhaps Jenni was referring to the spatial capacity which a bag holds rather
than the weight that the bag can carry?



-----Original Message-----
From: Jenni Metcalfe [mailto:jenni at econnect.com.au] 
Sent: Friday, 31 October 2003 11:24 AM
To: media at asc.asn.au
Subject: Re: [ASC-media] Garbage Bags, garbage trucks, Garbage Bacteria, and
Garbage Press releases...

How wonderful that people are reading these releases so analytically!
Thanks Nick for your feedback... I'll check it out

Cheers

Jenni Metcalfe
Director
Econnect Communication Pty Ltd
phones: 07 3846 7111; 040 855 1866 (mob)
email: jenni at econnect.com.au
fax: 07 3846 7144
mail address: PO Box 734 South Brisbane BC 4101
street address: 14 Horan St West End 4101
http://www.econnect.com.au

----- Original Message -----
From: "Nick Hoffman" <nhoffman at unimelb.edu.au>
To: <asc-media at lists.justnet.info>
Sent: Thursday, October 30, 2003 11:22 PM
Subject: [ASC-media] Garbage Bags, garbage trucks, Garbage Bacteria, and
Garbage Press releases...


>
>    1. Putting the squeeze on garbage - launch of Environmental Biotech
> CRC (Jenni Metcalfe)
>
>
> Scientists can take the pressure off Sydney's landfill sites. They are
> planning to use microscopic bacteria to extract everything of value from
> the waste and garbage, so the amount to be disposed of from each garbage
> truck will fit into a shopping bag.
>
> This will reduce waste by 99 per cent, and at the same time create
> valuable products such as biodegradable plastic bags, fuel, glues and
> fish food.
>
>
> Hmmm,
>
> Obviously this press release got written by the copywriter, not the
> "responsible scientist"
>
> 1 garbage truck = 10 tons (at a guess)
> 1 garbage bag = 10 kilos (and that's generous - most plastic bags give
> out at 5 kilos)
>
> Therefore 1 truck = 1000 garbage bags, or more.
>
> That's a huge compression factor. It's 99.9% - ten times more than
> stated in the article. If this is true, it should be spruiked. If it
> isn't true, it shouldn't be in the release!
>
> As is, the release is internally inconsistent by over one order of
> magnitude in adjacent sentences.
>
> 1 article = Garbage Science, IMHO...
>
>
>
> _______________________________________________
> ASC-media mailing list
> media at asc.asn.au
> http://www.asc.asn.au/elist/
>

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