[ASC-media] Fwd: Hype and Hoops and what we do

jtyler at scibizmedia.com.au jtyler at scibizmedia.com.au
Tue Aug 1 11:18:33 CEST 2006


> This didn't go up earlier - apologies if you get it twice. It says  
> the same sorts of things as Julian's later email, although with  
> less passion!
>
> Go Julian and count me in!
> ------
> Jess Tyler
> SciBiz Media
>
> publicity • media • science conferences • training
>
> M: 0408 298 292
> E: jtyler at scibizmedia.com.au
> www.scibizmedia.com.au
>
> PO Box 71
> Blackmans Bay TAS 7052
>
>
>
> Begin forwarded message:
>
>> From: jtyler at scibizmedia.com.au
>> Date: 1 August 2006 3:32:36 PM
>> To: Rob Morrison <rob.morrison at flinders.edu.au>
>> Cc: Bruce Wright <bruce.wright at greenhouse.crc.org.au>, ASC List  
>> <list at asc.asn.au>
>> Subject: Hype and Hoops and what we do
>>
>> Rob, I couldn't agree more. I also agree with Bruce - life is  
>> tough and science must sell papers.
>>
>> Papers also need to show some support for the science and its  
>> potential for their readership. If they want advertising and  
>> readers, how about they step forward. Do the political, business  
>> and finance rounds have to listen to similar arguments? I think  
>> not. The politics of politics and business secures their position.
>>
>> It is time for a concerted push or movement and for us to take  
>> responsibility for addressing the imbalances that perplex us.
>>
>> I too, had thought the AusSMC as an ideal conduit - approached in  
>> concert with FASTS, ANZAAS or similar. AusSMC is the single most  
>> important initiative and is a model that can be used on smaller  
>> scales elsewhere.
>>
>> I'd also like to add to the equation that science media is  
>> drastically under-represented in all the media directories  
>> available. Margaret Gees, Media Monitors and AAP all carry good  
>> broad science connections, but the plethora of newsletters we all  
>> subscribe to and produce is simply missing. These newsletters are  
>> perhaps some of the most important news conduits for our science,  
>> direct to the markets for science (outside the public domain).
>>
>> I have already approached AAP on this topic and they are willing  
>> to listed. They're even excited. I believe with the representation  
>> through ASC/AusSMC, we could have a really good go at getting  
>> these lists up and running. I put my hand up to coordinate. I am  
>> committed to this idea. It's a big job, but it's time has come.
>>
>> Once we have adequate representation in the media directories, we  
>> there have a mudmap of where we are and where the science  
>> communication is happening. This is might effective material when  
>> it comes to negotiating with mass media.
>>
>> I agree that ASC should be lobbying for more reporters, and again  
>> add to the mix that a national scheme of scholarships/fellowships  
>> at media outlets would be grand - vis a vis Ian Goodwin et al at  
>> the ABC Science Media fellowship.
>>
>> Bruce is right in stories must sell papers - but when the papers  
>> are routinely not working on how to get science advertised, and  
>> pay only lip service to reporting science, it's up to us. There  
>> are many ways that science organisations would support advertising  
>> - with more dedication to the round, even the most cynical editor  
>> could concede this.
>>
>> I'm willing to take this further. Any takers?
>> ------
>> Jess Tyler
>> SciBiz Media
>>
>> publicity • media • science conferences • training
>>
>> M: 0408 298 292
>> E: jtyler at scibizmedia.com.au
>> www.scibizmedia.com.au
>>
>> PO Box 71
>> Blackmans Bay TAS 7052
>>
>>

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