[ASC-media] ONLINE BRIEFING ALERT: Eco-labels: a threat or an opportunity? [Mon 22 Sept]

Susannah Eliott SEliott at aussmc.org
Fri Sep 19 07:29:10 CEST 2008

In case any ASCers are interested in this topic..





Australian Science Media Centre

MEDIA ALERT:  Eco-labels: a threat or an opportunity?

ONLINE BACKGROUND BRIEFING - Monday 22 September 11am AEST online

With a rapidly growing overseas trend towards eco labelling Australian
exports are  up against the tyranny of distance. Major British and
European chains like Tesco are now commonly using  'food miles ' to
measure how far a product has come and thus its cost to the environment.
Does that mean Australia will start to lose valuable overseas markets to
suppliers that are closer to hand? Should Australia be introducing
eco-labels too and will it make a difference to consumer choices?

Join an Australian Science Media Centre Briefing online and hear three
experts discuss the issue from an Australian and overseas perspective.


*                     Professor Andrew Fearne is Director of the Centre
for Supply Chain Research at Kent Business School, University of Kent
and is in Australia as an SA Thinker in Residence
<http://www.thinkers.sa.gov.au/afearne.html#about> .  He is an expert in
consumer behaviour and how to manage supply chains sustainably - Andrew
can give an overseas perspective on what the eco-labelling trend is
likely to mean for Australia and also discuss his consumer research.

*                     Dr Cecil Camilleri is an environmental scientist
working with the wine industry to make products  environmentally
friendly and sustainable enough to compete overseas. Cecil has worked in
Europe and Australia in various fields including floriculture, the
cotton and wine industries and the agrochemical industry and is the
Senior Technical Manager (Environmental Matters) at The Yalumba Wine

*                     Henry O'Clery is CEO of Future Climate Australia
<http://www.futureclimate.com.au/>  which is working on a comprehensive
system of carbon labelling for use on Australian products.


DATE:  Monday 22 September 2008


DURATION: Approx 45 min

VENUE:  Online


Journalists can follow the briefing online via audio and video
streaming.  Each presenter will speak for 5-7 minutes followed by
questions. Journalists will have the opportunity to ask questions

1. Go to the briefing web portal by clicking here 5 minutes before the
start time or anytime during the briefing
<https://aussmcus.webex.com/aussmcus/onstage/g.php?d=827214375&t=a> .
Alternatively go to www.aussmc.org and follow the links.

2. Enter your name and email address

3. Click "Join".

 (System requirements: You will need a broadband connection and
speakers/headphones to hear the event. Allow 1-2 mins for your computer
to be configured correctly, install ActiveX, if asked)

*Note* some Fairfax journalists may not be able to access the online
system due to a firewall issue. Please contact us to arrange phone
access. Radio stations can also record the briefing over a phone line.
If you would like to make sure that you can connect, please contact us
to arrange a quick test before the day.

If you have any problems joining the briefing online, phone Webex on
1800 12 92 78 quoting event number 827 214 375.

Audio files will be posted on our website at www.aussmc.org as soon as
possible after the event.

For further information, please contact the AusSMC on 08 8207 7415 or
email info at aussmc.org.    

Date issued: 19 September 2008    

Australian Science Media Centre (AusSMC)

PO Box 237


Ph: (08) 8207 7415 | Fax: (08) 8207 7413 | info at aussmc.org
<mailto:info at aussmc.org>  | www.aussmc.org <http://www.aussmc.org> 


The Australian Science Media Centre (AusSMC) is an independent national
venture working to make evidence-based science available to everyone
through the media.  The not-for-profit centre is advised by a Science
Advisory Panel and governed by a Board of Management.  It is supported
by a wide variety of sectors with each contribution capped at 10% of
total running costs.  Foundation sponsors are the ABC, APN News & Media,
Cochlear Foundation Ltd, CSIRO, Fairfax Media, the Govt of SA,
Innovative Research Universities Australia, Macquarie Bank, Media
Monitors, News Ltd, New South Wales Govt, NHMRC, Orica Ltd, ResMed Inc,
Shell Australia Ltd, Network Ten, the University of Melbourne and the
State Govt of Victoria.  Gold Sponsors are Johnson Winter & Slattery,
BHP Billiton, Prime TV and the University of Adelaide.


Disclaimer: Please note that any views expressed are the personal
opinions of the experts named.  They do not represent the views of the
AusSMC or any other organisation unless specifically stated.  The AusSMC
attempts to provide a range of views from the scientific community. 


The AusSMC can help journalists find an expert on a topical area of
science.  For more details on this free service, contact us. If you do
not wish to receive further emails from the AusSMC, please reply with
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